april, 2021

thu22apr8:00 am8:45 amVirtual EventAustralian Red Cross Digital Experience Transformationby Australian Red Cross8:00 am - 8:45 am(GMT+02:00) View in my timeType:RoundtableLanguage:English


(Thursday) 8:00 am - 8:45 am(GMT+02:00) View in my time

Event Details

Speaker – Michael Vinter

For local “Humanitarians” it has typically been difficult to engage with the Australian Red Cross online. Multiple, disparate websites and portals focused on specific “Customer Types” presented a fractured experience for the on-line users, resulting in missed opportunities for The Australian Red Cross.

Our goal is to provide a digital experience platform that places control in the hands of our humanitarians, empowering them to choose how they interact with Australian Red Cross; through self-service tools, connecting them with deeper engagement opportunities and magnifying their impact on the communities and groups serviced. It is underpinned by a new organisational model and a future-enabled technology stack.

This presentation will show how we aim to and have started achieving these goals for our local Humanitarians.

Virtual Event Details

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